More Information
- Workplace Type On-site (Employees come to work in-person)
- Minimum Experience 2 Years
- Maximum Experience 4 Years
- Salary Offers Upto 3 LPA
- Qualification Diploma, Graduation
Summary
The Senior Marketing Executive is responsible for the planning, execution, and analysis of integrated
marketing campaigns aimed at increasing brand awareness, generating qualified leads, and driving
customer acquisition. This position requires a proven professional with strong skills in digital marketing,
project management, data analysis, and cross-functional collaboration to achieve measurable business
outcomes.
Responsibilities
• Develop and implement strategic marketing plans aligned with business goals.
• Conduct market research and analyse consumer trends to inform campaigns and initiatives.
• Oversee the design and execution of advertising and promotional campaigns across digital and traditional
channels.
• Collaborate with sales, product, and creative teams to ensure cohesive branding and campaign alignment.
• Manage and mentor junior marketing staff, fostering professional growth and teamwork.
• Monitor and assess marketing campaign effectiveness, providing regular performance reports.
• Manage the marketing budget and ensure efficient allocation of resources for maximum ROI.
• Stay updated with industry trends and emerging technologies to keep the brand competitive.
Required Skills
• Digital Marketing Expertise: Ability to design, oversee, and optimize marketing campaigns across digital
channels including SEO, SEM, social media, and email marketing.
• Strategic Campaign Planning: Mastery in developing, implementing, and evaluating marketing campaigns.
that align with business objectives and maximize ROI.
• Data analysis: Proficiency in interpreting campaign metrics, assessing market trends, and leveraging
insights to refine strategy.
• Leadership: Experience in managing and mentoring teams, fostering collaboration, and driving results in
fast-paced environments.
• Advanced Communication: Strong writing, presentation, and interpersonal skills for effective stakeholder
management, content creation, and brand messaging.
Qualifications
• A bachelor’s degree in marketing, Business, Communications, or a related field required.
• At least 2+ years of professional experience in marketing, advertising, or related fields.
• Strong proficiency with marketing tools and platforms such as Google Analytics, Adobe Creative Suite,
CRM software (HubSpot, Salesforce), and Microsoft Office Suite.
• Excellent communication, leadership, and organizational skills, with experience managing teams and cross
functional projects.
• Knowledge of digital marketing strategies including SEO, SEM, social media marketing, email marketing,
content creation, and data analysis to drive results
